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What is a Digital Roadmap?

Technology is not a one-size fits all for companies. It’s as diverse as your business brand and changes on every day that ends in a Y. Too often businesses see “technology” and immediately thousands of dollar signs pop into mind.


That’s simply not the case when looking at a digital roadmap.


A true digital roadmap is an overview that lays out what your business wants to achieve and how digital initiatives can help you get there. It incorporates short- and long-term goals that are achievable with realistic action plans.


Your digital roadmap isn’t a straight line. COVID taught all of us that we need to be able to pivot at a moment’s notice. That’s why you need this document. It’s a living, breathing entity that will require your company to change and evolve with your customer needs.


When you’re drawing the map, where better to gather input than from within your own company. You’re might be the captain charting the course, but you need help from the crew who know where the buttons are, speedbumps to avoid, and where gas stations are along the way.


Simple rules of thumb when creating your roadmap include:

1. Flexibility – the goals and action plans are going to change

2. Collaboration – include input from employees, customers, vendors

3. Goal-Setting – create ambitious and achievable milestones


Work-Tech is here to help your company plot the best route for your digital roadmap. Through simple and short process, you’ll receive a customized plan with outcomes that can be achieved in-house, low cost, or pie in the sky – just depends on your needs.

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